Guest Reviews

Why are guest reviews so important for properties?

Enhance guest experience. Reviews are a reflection of how well properties are satisfying their guests’ needs. 
Enhance operations. They help identify areas of improvement that properties can act on.
Improve performance. According to our data (July 2018), properties with higher review scores perform better on Booking.com.

Explore which of our two solutions suit your business best: API or IFrame.

The Guest Reviews API

The API gives property owners an overview of what guests are saying about their property. It helps them to be proactive about improving their guests’ experiences.

Please note: Guest reviews retrieved by this API may not be used on your public page. The API is for internal use by properties.

What can you do with the Guest Reviews API?

  1. Retrieve all reviews for a specific property
  2. Retrieve new reviews (from a specific date)
  3. Filter reviews with no response yet
  4. Retrieve specific reviews with all category scores
  5. Reply to guest reviews
  6. Retrieve reviews at a group level (e.g. multiple properties’ scores on the same page)
  7. Filter guest reviews based on Booking.com reservation ID
  8. Retrieve aggregated property review score
  9. Retrieve aggregated scores per category (e.g. ‘value for money’ category score)

Benefits for your properties:

  • Get full access to their Booking.com guest reviews.
  • Get an overview of the current guest review score on Booking.com (including per-category scores).
  • Reply to guest reviews.
  • Get insights to improve service.
  • Increase bookings and conversion by boosting review score over time.

If they have multiple properties (e.g. chains, property management companies), you can also:

  • Show guest reviews for different properties on one page
  • Provide aggregated scores for the whole group
  • Allow replies to reviews for multiple properties from the same page

Benefits for you:

  • ​​​​Give properties an overview of all their reviews
  • Enable properties to improve guest experience by replying to reviews
  • Help properties improve their service by showing them how they’re doing
  • Encourage properties to engage with your platform more frequently.

The Guest Reviews IFrame

The IFrame is a new format of our existing product - the Guest Reviews API. IFrame saves you development time and delivers ready to use product with great functionalities for your properties. 

Please note: Guest reviews retrieved by this IFrame may not be used on your public page. The IFrame data is for internal use by properties.

    What can you do with the Guest Reviews IFrame?

    The Guest Reviews Iframe allows you to:

    • View all reviews for a specific property
    • View highlights from what guests liked and didn’t like
    • View the overall review score.
    • Easy replies to guests’ reviews
    • Check which reviews haven’t been replied to yet

    Benefits for your properties:

    • Get full access to Booking.com guest reviews.
    • Reply to guest reviews.
    • Get insights to improve service.
    • Increase bookings and conversion by boosting review score over time.

    Benefits for you:

    • Easy implementation. Much fewer resources needed than the Guest Reviews API.
    • Useful test. Check properties’ engagement with new products on your platform (and then possibly implement an API later on).
    • A better overall platform. Your platform benefits from new features and products.
    • Automatic updates. When new features are added, they appear immediately in the IFrame (no development needed from your side).
    • No designers needed. IFrame comes as a pre-designed package, so we take care of the design.

    “Implementing the IFrame review mechanism supplied by Booking.com into our software solution was simple and straightforward, and took us no longer than 2 hours to complete. We are happy now that the Guest Reviews IFrame is in place as it has improved our clients ability to respond to reviews more effectively.”

    Tourism Holdings

    Guy Grigg

    Director Tourism Holdings (ResOnline)

    What's the difference between API and IFrame?

    API

    • Aimed at partners with more time and resources available.
    • Customisable sections that you can pick and choose – and place wherever you want on your platform.
    • Customisable design.

    Download the API handbook

    Get started with the API documentation

    IFrame

    • Easy to implement: two days max.
    • Ideal first step to see if your properties are interested in the Guest Reviews API – but with a lot less development time needed.
    • Default Booking.com design.

    Download the IFrame handbook

    Get started with the IFrame documentation