Content API

Our data shows that properties with a 100% property page score get up to 18% more bookings than properties with incomplete content. By having the correct content, we make sure that guests have the best possible experience (setting expectations and avoiding overbookings and complaints). By having the richest content possible, properties increase their chances of selling on our platform.

Within the Content API we offer 8 different products. You can choose which products make the most sense for your company to implement.

Why is content so important?

By having the correct content, we make sure that guests have the best possible experience (setting expectations and avoiding overbookings and complaints).

 

By having the richest content possible, properties increase their chances of selling on our platform.

 

Properties with a 100% property page score get up to 18% more bookings than properties with incomplete content.

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Content API - guest experience
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Photography content

How do we approach content at Booking.com?

First, we experimented to figure out which content is the most important when guests are deciding to book.

 

Using this data, we created the ‘property page score’. This acts as a checklist for properties, showing them the percentage of their content that is useful and relevant for attracting potential guests.

 

To find out more about why a high property page score is so important for properties, check out this Partner Help article.

What products do we offer in the Content API?

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Content API products

Benefits for your properties

  • Increase bookings. Properties with a 100% content score get up to 18% more bookings than other properties.
  • Stay in control. Properties can make changes to room-level and property-level content via your platform.

  • Save time. Changing rate plans is one of the top 10 most frequent actions by properties.

Benefits for you

  • Be your properties' number one. Increasing bookings and giving your properties more control will help establish you as their go-to platform.
  • Offer a full service. Allowing properties to manage rate-level information on your platform will help them streamline their operations.
  • Manage rooms & rates quickly. Add, modify or deactivate rate plans for multiple properties at once.