Introducing the 2022 Partner Programme
Our Connectivity Partner Programme (CPP) is the foundation of the partnership between us and you, our Connectivity Partners. The objective of the programme is to grow our businesses together and create more value for our mutual properties. This year we will invest in the ongoing recovery of our industry; we’re confident that an even stronger resurgence of travel demand is on the horizon, and a complete recovery of our industry beyond that.
We’ve designed this year’s programme with the help of your feedback. As a result, the 2022 CPP will have:
Consistency with the 2021 programme
The programme requirements are the foundation of the CPP, and we’ll continue to measure your performance on a quarterly basis. The unique scoring logic gives all types of Connectivity partners equal opportunity to reach the Advanced or Premier tier, regardless of whether they’re more focused on hotels or vacation rentals. You can see a snapshot of changes to the programme metrics below. Those marked with an asterisk (*) have been adjusted. For a comprehensive overview of the 2022 programme, please log in to your account on the Connectivity Hub.
Business value
This indicates your overall business performance with our platform.
2021 metrics
- As Booked Room Nights
- As Booked Room Nights Growth
2022 metrics
- As Booked Room Nights
- As Booked Room Nights Growth
Selection & Supply
This indicates your bookable portfolio and the supply this portfolio offers to our platform.
2022 metrics
- OB Properties
2021 metrics
- OB Properties
- Supply Flow Score
Property Performance
This enables the properties you have connected to increase their performance on our platform.
2022 metrics:
- Property Page Score (quality of content)
- Pricing Adoption Score (best prices)*
2021 metrics
- Property Page Score (quality of content)
- Pricing Adoption Score (best prices)
Connectivity Solutions
Formerly referred to as Products & Quality, this pillar indicates your commitment to offering Booking.com solutions to your customers.
2022 metrics
- Implementation Score
- Usage Score
- Quality Score*
2021 metrics
- Implementation Score
- Usage Score
- Quality Score
Engagement
This indicates your participation in a variety of engagement activities.
2022 metrics
- Every quarter a partner can get points for participation in several engagement activities listed in the programme guide. The cadence remains the same but the activities have been revised – these are listed in the programme guide.*
2021 metrics
- Every quarter a partner can get points for participation in several engagement activities listed in the programme guide.
Clear and actionable insights on the Connectivity Hub
We launched the Connectivity Hub last year as home of the Connectivity Partner Programme. While there are limited changes to this year’s programme, you will notice a difference in your logged-in experience. These differences focus on increasing the visibility and actionability of your programme performance. We’ve created a new interface that gives you a clear indication of your programme stats and offers insights that support you in meeting the programme requirements. This new interface will be available on 2 May 2022.
Enhanced programme benefits
Our commercial and knowledge benefits are geared towards capturing new demand and supporting our mutual properties’ ongoing recovery. Our Provider Innovation Fund is back by popular demand, and we’re busy preparing events and our advisory board as avenues for reconnecting with you in person.
Provider Innovation Fund
An investment fund enabling and promoting growth through collaborative and proactive engagement with our most valued Connectivity partners by:
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Increasing supply in our target markets
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Increasing bookings via the right rate plans
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Supporting our global accounts with Connectivity solutions
Advisory Board
A platform to discuss topics ranging from commercial, product and technical standpoints and listen to our partners’ needs.