Property Performance Course

Opportunities Playbook: turn your properties’ success into benefits

‘Opportunities’ are tailored tips on how to improve your properties’ performance. For every opportunity they implement, you earn points in the Connectivity Partner Programme – bringing you closer to perks like invites to tech events and extra marketing for your company. 

This guide explains how each opportunity can help both you and your properties.

Available languages: Chinese, French, German, Italian, Japanese, Polish, Portugese, Russian & Spanish
How can opportunities improve your properties’ performance?

Our system analyses each property’s profile and highlights specific areas of improvement – areas we know can help boost performance. These could be as simple as adding high-resolution photos, or offering a special rate for Genius bookers. 

We call these areas of improvement ‘opportunities’. 

Each implemented opportunity will bring your company closer to the next tier up in the Connectivity Partner Programme. Moving up a tier earns you perks like invitations to Booking.com’s tech events, and even extra marketing support from us.

What is the Opportunity Centre?

It’s a tool that identifies ways to improve a property’s performance. Properties can find it in the Booking.com extranet, and Connectivity Partners can find it in the Partner Portal. Each property will see a different set of opportunities, based on their profile and the information in our system. Through the Opportunity Centre, properties can add the products, information and deals that will help them perform better on Booking.com – and on your platform in general. 

How does the Opportunity Centre work?

  1. The tool scans the property’s profile on Booking.com, including its content, pricing and availability.
  2. It creates a personalised list of opportunities designed to help the property’s performance.
  3. The opportunities can be implemented in just a few clicks.

How can opportunities improve your properties’ performance?

We’ve selected 3 key steps in the partner journey where properties can improve their performance:

  • Ranking
  • Conversion
  • Cancellations

In the Partner Portal, you’ll see a selected set of opportunities that impact each of these 3 areas.

What can you do as a Connectivity Partner?

As a Connectivity Partner, you’re a key player in helping your portfolio reach their full potential. To see how each of your properties can improve their performance, visit the Partner Portal and click on the ‘Opportunities’ tab. Then, we recommend getting in touch with your properties to explain the areas where they can improve business – whether it’s their ranking, conversion or cancellations.

What’s in it for you? 

The more opportunities your properties implement, the better your portfolio will perform on Booking.com. Aside from that, each opportunity implemented will bring you closer to the next tier of the Connectivity Partner Programme. Moving up a tier will earn benefits for your company like invites to Booking.com’s tech events, and even extra marketing exposure from us. 

How can you make it easier for your properties to implement opportunities?

To help your properties implement opportunities easily, we’ve developed the Opportunities API and the Promotions API. 

  • The Opportunities API lets you display Booking.com opportunities to properties directly in your system. From there, it’s often just a couple of clicks for them to implement each one. As it provides your properties with customised commercial advice in your system, the Opportunities API can boost the performance of your entire portfolio in a quick and scalable way. 
  • The Promotions API lets your properties create and adjust promotions directly in your system. 

Adopting both APIs will also immediately earn you more points in the Connectivity Partner Programme.

24 hour reception

If a property doesn’t have a 24-hour reception, this opportunity prompts guests to provide their approximate arrival time. That way, they can plan ahead.

How does it improve performance?

Implementing this opportunity makes the check-in process smoother. Properties can plan ahead, and neither staff nor the guest need to wait around for check in.

Where can you find it?

In the Content API (toggle) or in the extranet: Property tab > Facilities & Services > Reception

Auto-closed availability
Image
Auto-closed availability

This opportunity aims to inform properties that they are currently not available for bookings because of a lack of future room availability. 

How does it improve performance?

Adding availability will make the property visible on the Booking.com website again and allow it to start generating new reservations.

Where can you find it?

In the Availability API (redirect) or in the extranet: Rates & Availability tab > Calendar

Automatic replies with messaging templates
Image
Automatic Replies Templates

This opportunity saves properties time by answering the most common guest requests automatically. Automatic replies can be set up for guest requests about parking, check-in and check-out, and bed types (double or twin). When a request is processed using automatic replies, the guest gets a message confirming whether it's been approved, rejected or subject to availability. Properties can schedule templates to be sent with the automatic replies. 

How does it improve performance?

Our research has shown that implementing this opportunity can save up to 15% of a property’s operational timeIt also improves the guest’s experience as they get quicker replies to their requests.

Where can you find it?

In the Opportunities API (redirect) or in the extranet: Property tab > Messaging Preferences

Auto-replenish closed rooms
Image
Auto replenish closed rooms

Properties can fill empty beds by putting closed rooms back on sale automatically after receiving a cancellation.

How does it improve performance?

Auto-replenishing closed rooms means less hassle and fewer empty beds. On average, 73% of auto-replenished rooms get resold.

Where can you find it?

In the Opportunities API (toggle) or in the extranet: Rates & Availability > Calendar

Basic Deal
Image
Basic Deal

This deal is a simple way to quickly lower the price of a room. It’s a discount that’s offered to potential guests for one rate type. This deal is not tagged with a specific banner on the Booking.com website and app.

How does it improve performance?

By offering a deal to guests, properties stand out and attract guests that are looking for a discounted rate. Ultimately, Basic Deals can increase a property’s conversion rate, resulting in more revenue. 

Link to Partner Help article (property-facing)

Where can you find it?

In the Promotions API or in the extranet: Rates & Availability

Bathroom info collection

Research shows that 25% of potential hostel guests consider information about a property’s bathroom to be most important when making a booking. As a result, we’ve now upgraded the way properties can provide extra bathroom details and reach those potential guests.

How does it improve performance?

This opportunity allows hostels to increase property visibility and ultimately generate more bookings.

Link to Partner Help Center article (property facing)

Where can you find it?

In the Content API (redirect) or in the extranet: Property tab > Room Details

Black Friday Deal

Properties can now add a Black Friday Deal to entice bargain hunters during the busiest shopping period of the year. Properties need to offer potential guests a minimum discount of 40% on a particular set of stay dates, applied across both non-refundable and free cancellation rates.

How does it improve performance?

Offering a Black Friday Deal enhances a property’s visibility, since it’s featured on a special Black Friday landing page. Properties offering the deal also benefit from advertising on the Booking.com website and affiliate websites, plus from promotion in emails and via app push notifications. 

Link to Partner Help Center article (property facing)

Where can you find it?

In the Opportunities API (redirect) or in the extranet: Promotions > Add Promotions

Image
Black Friday Deal
Breakaway Deal
Image
Breakaway deal

Breakaway Deals are a good way for properties to tap into rising demand during April and May, when events such as Easter, Labour Day and Golden Week take place. Properties can do this by offering a 20% discount on stays.

How does it improve performance?

By offering a Breakaway Deal, properties benefit from a special label on the property page. It is also visible on a special landing page, in on-site advertising and in email and marketing campaigns. This means offering Breakaway Deals can ultimately help properties increase their bookings by tapping into different guest segments.

Where can you find it?

In the Opportunities API (redirect) or in the extranet: Promotions > Add Promotions

Breakfast add-on

This opportunity help properties to increase breakfast sales.

How does it improve performance?

The breakfast add-on opportunity lets guests sell breakfast as an additional service to guests who have booked their stay without it. Doing this can automatically drive a boost in revenues. 

According to our research, 61% of guests prefer to book breakfast before they check in. Our data also shows that these guests tend to be more committed to their reservation, which means fewer cancellations. With this add-on, we promote breakfast several times before check-in. This means more convenience for guests and more revenue for properties.

Link to Partner Help Center article (property facing)

Where can you find it?

In the Content API (redirect) or in the extranet: Property tab > Facilities & Services

Business Rate
Image
Business Rate

Properties can create a rate that’s only visible to a closed group of reliable business travellers. This rate has a flexible percentage discount (typically around 15%), and 30 blackout dates can be selected per year.

How does it improve performance?

 Offering a business rate can increase a property’s bookings by 9% on average, particularly on weekdays and during low season. Guests that book a business rate are 60% less likely to cancel and 60% more likely to be repeat guests. They also spend more at the property on average. 

Where can you find it?

In the Promotions API or in the extranet: Rates & Availability tab > Business rate

Children can be accomodated
Image
Children can be accommodated

Properties can increase bookings from families by showing that children are welcome. They can do this by updating their policies in the extranet.

How does it improve performance?

Families will be more confident to book at the property.

This information also helps to manage other guests’ expectations about the kind of environment they’ll encounter at the property.

Where can you find it?

In the Opportunities API (redirect) or in the extranet: Property tab > Policies

China UnionPay
Image
China UnionPay

China UnionPay is a pre-authorisation service for secured transactions, which allows online payments for any merchant that accepts UnionPay. A property can enable China UnionPay credit cards to tap into the Chinese market.  

How does it improve performance?

By offering alternative payment options, properties can boost their bookings by attracting a new segment of guests.

Where can you find it?

Content API (Toggle) or in the extranet: Property tab > Policies

Clear cancellation Policy

This opportunity helps properties to update their policies to make cancellation rules clearer for guests.

How does it improve performance?

Having the right cancellation policy can help properties to grow their business. As well as being easier for guests to understand, these policies give properties the flexibility to set their own rules for different aspects of each reservation.

Check out the Help Guide on Cancellations

Where can you find it?

In the Room & Rate Management API (redirect) or in the extranet: Property tab > Policies

Country rates

Country rates are targeted discounts that properties can offer to guests from specific markets. These allow properties to tap into new markets and grow their revenue. 

How do they improve performance?

Properties can secure extra revenue by targeting international travellers, who tend to book earlier and cancel less. Country rates can help properties fill available rooms during high-demand periods in specific markets. For example, a property might choose to target guests from APAC during the Lunar New Year period). Country rates boost properties’ visibility and ranking in the search results on Booking.com.

Link to Partner Help article (property-facing)

Where can you find it?

In the Promotions API or in the extranet: Rates & Availability > Country Rates

Early booker
Image
Early booker

By setting up an Early booker, a property attracts guests far ahead of time and uses discounts to fill rooms during low season.

How does it improve performance?

By introducing an Early booker, properties can boost their advance bookings and secure extra revenue. Early booker deals help reduce cancellations by offering competitive prices. Research has shown that Early booker deals can boost a property’s visibility to potential guests on Booking.com by up to 47%.

Link to Partner Help Center article (property facing)

Where can you find it?

In the Promotions API or in the extranet: Promotions > Add Promotions

Family Friendly

Properties can attract more family bookers with a special badge that appears next to their property name on Booking.com. To show guests that their property is suitable for families, they can mark certain family-focused facilities on their page.

How does it improve performance?

 Seeing a ‘family-friendly’ badge next to a property’s name will help to increase bookings from families. 

Where can you find it?

In the Opportunities API (redirect) or in the extranet: Property tab > Facilities & Services

Genius Partner Programme
Image
Genius Partner Programme

This opportunity helps properties increase their bookings by promoting them to Booking.com’s highest-value guests. Genius guests are our most loyal and reliable guests, who spend more, cancel less and stay longer than regular guests.

To join the programme, properties have to offer a 10% discount on their cheapest or most popular room type. In return, the Genius logo will appear next to the property on Booking.com, something which has been shown to increase conversion. They’ll also appear higher in the search rankings on Booking.com.

Properties are eligible to join if:

  • they have  minimum of 5 reviews and an average score of 7.5 or more
  • they are in the top half of properties in their area in terms of performance
  • meet our pricing criteria - Exceptions on pricing can be made for different countries, in accordance with local regulations

How does it improve performance?

As a result of the extra visibility and promotion, on average, Genius properties see a 7% increase in bookings when they join the programme.

Where can you find it?

In the Opportunities API (redirect) or in the extranet: Opportunity tab > Genius Partner Programme

Genius - 15%
Image
Genius 15%

Properties can target the most loyal Genius customers by offering an additional 5% discount. This discount is only visible to Genius discounts who have made 5 bookings or more. 

How does it improve performance?

Properties can target a more loyal pool of Genius customers. This also gives properties a ranking and visibility boost in the search results on Booking.com. Genius guests are also more likely to cancel less. 

Link to Partner Help Center article (property facing)

Where can you find it?

In the Opportunities API (redirect) or in the extranet: Opportunities > Genius Partner Programme 

Genius - free breakfast
Image
Genius Free Breakfast

Properties can entice reliable Genius bookers to make a reservation by offering them a free breakfast.

How does it improve performance?

By offering free breakfast to Genius guests, properties can increase bookings by up to 24%This offer helps the property stand out from other similar properties and target a select group of Genius guests.

Where can you find it?

In the Opportunities API (redirect) or in the extranet: Opportunity tab > Genius Partner Programme

Genius - free room upgrade
Image
Genius - free room upgrade

Properties can target the most loyal Genius customers by offering a free room upgrade.  Upgrading a Genius booker to a superior room category is a great way to sell more rooms and increase revenue. This discount is only visible to Genius discounts who have made 5 bookings or more. 

How does it improve performance?

Properties can target a more loyal pool of Genius customers. This also gives properties a ranking and visibility boost in the search results on Booking.com. Genius guests are also more likely to cancel less. 

Link to Partner Help Center article (property facing)

Where can you find it?

In the Opportunities API (redirect) or in the extranet: Opportunities > Genius Partner Programme 

Genius geo targeting programme
Image
Genius geo targeting

This opportunity allow properties to offer special rates to Genius guests from specific countries.

How does it improve performance?

Offering a special country rate to Genius guests allows properties to generate an average of 16% more bookings than properties who offer a Genius rate alone. 

Link to Partner Help Center article (property facing)

Where can you find it?

In the Opportunities API (redirect) or in the extranet: Opportunities tab > Genius Partner Programme

Getaway Deal

The Getaway Deal is available during the holiday season and is available to customers from 2 April to 31 August. The Getaway Deal offers guests a discount on holiday season stays booked in June, July and August. The deal can be applied across non-refundable and free cancellation reservations. 

How does it improve performance?

The Getaway Deal can increase properties’ visibility, since they are featured in Booking.com emails to international travellers, app push notifications and advertising on the Booking.com website and affiliate websites. Properties also receive a dedicated label on Booking.com.

All of this means that the Getaway Deal can help properties fill rooms in advance.

Link to Partner Help Center article (property facing)

Where can I find it?

In the Opportunities API (redirect) or in the extranet: Promotions > Add a Promotion

Golden Week Deal

Golden Week happens during the first week of October each year, when as many as 730 million Chinese people go on holiday. Most of these potential guests travel within Asia. 

How does it improve performance?

Offering a Golden Week Deal increases visibility, since properties with a Golden Week Deal get a special tag in the Booking.com search results. The tag is only available to certain three-, four- and five-star properties. This deal also helps properties to boost their revenue by attracting Chinese guests on the lookout for promotions. 

Link to Partner Help Center article (property facing)

Where can you find it?

In the Opportunities API (redirect) or in the extranet: Promotions > Add a Promotion

 

Guest insights programme
Image
Guest insights programme

This opportunity allows properties to find out a little more about upcoming guests’ preferences, so they can tailor the perfect stay just for them. Properties can discover things like whether their guests like to try local dishes when they travel, what they liked most about their previous trips, and if they have any dietary requirements.

How does it improve performance?

Properties can use these insights to deliver even better guest experiences. This can then have a ripple effect on properties’ business – think even better guest reviews and repeat guests.

Link to Partner Help Center article (property facing)

Where can you find it?

In the Opportunities API (redirect) or in the extranet: Guest Reviews tab > Guest Insights

High-demand dates Inventory
Image
High demand dates

This opportunity shows dates that guests are searching for most in the property’s city, alongside details of the property’s most popular rooms.

How does it improve performance?

Adding availability to the dates indicated can help guests find the property and so potentially increase bookings. By implementing this opportunity, properties can help their listing rank higher on the Booking.com website and therefore increase its visibility to potential guests.

Where can you find it?

In the Availability API (redirect) or in the extranet: Rates & Availability tab > Availability Optimisation

Host Profile
Image
Host Profile

Properties in the vacation rentals segment can customise their Booking.com listing by filling in a host or company profile. Host and company profiles help properties stand out to the right guests and set the right expectations.

How does it improve performance?

Half of the vacation rental listings on Booking.com have a host profile. Research has shown that properties with details about the host attract more bookings than those without.

Link to Partner Help Center article (property facing)

Where can I find it?

In the Opportunities API (redirect) and in the extranet: Property > Your Profile

In stay services - add breakfast price
Image
In stay services - breakfast

This opportunity helps properties boost their revenue by offering breakfast as an add-on.

How does it improve performance?

Offering breakfast helps increase properties’ revenue per guest. It also helps them plan their shopping as they know how many meals they’ll be serving ahead of time.

Where can you find it?

In the Content API (redirect) or in the extranet: Property tab > Facilities & Services

Key Collection
Image
Key Collection

We know from research that confusion about key collection is one of the most common complaints concerning check-in, from both guests and properties alike.

Properties can avoid these issues by using the ‘Key collection’ feature in their extranet.

Properties can let guests know how and where they can pick up their keys. If the pick-up location is hard to describe, the property can also include photographs for extra clarity.

How does it improve performance?

By adding the key collection address, properties can improve online and on-site guest experience, which in turn can lead to better guest reviews.

Link to Partner Help Center article (property facing)

Where do you find it?

In the Key Collection API (redirect) or in the extranet: Property tab > Policies > Other Policies > Key Collection

Last minute bookings without credit cards

A lot of potential guests abandon the booking process when they realise they have to enter their card details. This opportunity allows last-minute bookers to skip this step, meaning more completed bookings. 

There are 3 kinds of bookings that this opportunity can be implemented for:

  • Same-day bookings made between 09:00 and 16:00
  • Same-day bookings made between 16:00 and 00:00
  • Next-day bookings 

How does it improve performance?

Taking this step out of the process helps increase last-minute bookings and decrease cancellations for those bookings.

Where can you find it?

In the Opportunities API (redirect) or in the extranet: Property tab > Policies > Guest Payment Options

Hotel with very large / small active room size
Image
Hotel room size

Room size can be an important factor for guests when making a decision. This opportunity is displayed to properties whose room sizes are unusually large or small – and therefore potentially incorrectly configured.

How does it improve performance?

Having the wrong room size information can discourage guests from booking. It can also create false expectations, which can lead to complaints and poor review scores.

Where can you find it?

In the Content API (redirect) or in in the extranet: Property tab > Room Amenities

Limited-time Deal
Image
Limited-time Deal

Limited-time Deals can boost visibility and bookings for properties on stay and booking dates of their choice.

How does it improve performance?

Limited-time Deals allow properties to easily discount and increase visibility of stays for their chosen dates, which can lead to more bookings.

Where can you find it?

In the Opportunities API (redirect) or in the extranet: Promotions tab > Add Promotions

Lunar New Year Deal
Image
Lunar New Year

Lunar New Year takes place in the first weeks of 2020 and involves more people around the world travelling than any other time of the year. In 2019, 400 million people travelled during this period. Booking.com research has shown that these guests are mostly groups and families. Properties can attract these prospective guests by adding a Lunar New Year Deal with a minimum discount of 20%. 

How does it improve performance?

Adding a Lunar New Year Deal increases the property's visibility to budget-conscious travellers from all over Asia. Booking.com adds a Lunar New Year label to the property and makes it visible on a special landing page. The property also benefits from on-site advertising and email marketing campaigns. 

Link to Partner Help Center article (property facing)

Where can you find it?

In the Opportunities API (redirect) or in the extranet: Promotions > Add Promotions

Mobile rates
Image
Mobile rates

In 2018, Booking.com’s mobile bookings exceeded those made on desktop for the first time. That means over 50% of all accommodation reservations were made on a mobile device. In addition, 80% of travellers use a mobile app when researching a trip (source: Travelport Digital, Booking.com).

A Mobile rate is an exclusive discount of 10% that’s only available to mobile users on both the Booking.com app and mobile browsers. When a property activates a mobile rate, a special badge appears next to their property in the search results on the property page. 

How do they improve performance?

Offering mobile rates increases properties’ visibility in the search results for mobile users. They can also increase mobile bookings by up to 26%. 

Two thirds of mobile bookings are made by millenials, who write more guest reviews than any other group of travellers. By attracting millennials, a property can positively impact its overall ranking.

Link to Partner Help article (property-facing)

Where can you find it?Key Collection API (redirect) or In the extranet: Property tab > Policies > Other Policies > Key Collection

No address details for guests
Image
No address details

This opportunity allows domestic guests to make a booking without the need to enter their home address.

How does it improve performance?

 Taking this step out of the booking process means making a reservation is quicker and easier for guests. Our research shows that implementing this opportunity increases conversion for last-minute bookings – and can increase booked nights by up to 9%. 

Where can you find it?

In the Opportunities API (toggle) or in the extranet: Property tab > Policies > Guest Information

No credit card details for domestic bookings
Image
No credit card details domestic bookings

This opportunity allows domestic guests to make a booking without the need to enter their credit card details.

How does it improve performance?

Taking this step out of the booking process means making a reservation is quicker and easier for guests. Our research shows that implementing this opportunity increases conversion for last-minute bookings – and can increase booked nights by up to 9%.

Where can you find it?

In the Opportunities API or in the extranet: Property tab > Policies > Guest Payment Options

No CVC
Image
No CVC

This opportunity allows guests to make a booking without needing to enter their card’s CVC code.

How does it improve performance?

Taking this step out of the booking process means making a reservation is quicker and easier for guests. Our research shows that implementing this opportunity increases conversion for last-minute bookings – and can increase booked nights by up to 9%.

Where you can find it?

In the Content API (toggle) or in the extranet: Property tab > Policies > Guest Payment Options

Non-refundable rate
Image
Non Refundable Rate

Properties can offer guests a non-refundable rate where guests pay a slightly lower price – usually about 10% less – in exchange for a commitment to the booking. If they then cancel or modify the booking, or if they don’t show up, they still pay the full price. These rates help to secure guaranteed payment.

How does it improve performance?

 Offering a non-refundable rate can increase bookings by 5%, as well as reducing overall cancellations by 9%. 

Where can you find it?

In the Room & Rate Management API (redirect) or in the extranet: Rates & Availability tab > Add non-refundable rate

No room photos

To get guests to book, properties first need to grab their attention with an attractive listing. A property’s photos play a key role in this.

How does it improve performance?

Adding up to four photos of the rooms in a property can increase bookings by up to 14%. Guests love to see where they could be staying, and showing off a property's good side lets them know what they can expect.

Link to Partner Help article (property-facing)

Where can you find it?

In the Photos API (redirect) or in the extranet: Property tab > Room Details

Off-Peak Deal

According to research conducted by Booking.com, 68% of travellers are willing to travel outside of peak season in order to avoid the crowds. The Off-Peak Deal helps properties to tap into this demand and attract guests during the off-peak season. 

It’s open to guests from 23 July until 31 October each year. Properties need to offer a minimum discount of 20% on stay dates between 1 September and 31 October.

How does it improve performance?

Offering an Off-Peak Deal can boost a property’s visibility, because it includes additional marketing such as being featured on a special landing page, on-site advertising, emails and tags on the property page. 

Link to Partner Help Center article (property facing)

Where can you find it?

In the Opportunities API (redirect) or in the extranet: Promotions > Add Promotions

Partner Referral Programme

Our Partner Referral Programme lets properties refer friends to list their property on Booking.com – and save money on their own commission as a reward. What’s more, their friends get to save on their commission, too. For each friend referred, both the property and the friend can receive five commission-free bookings, up to a maximum value of EUR 200.

How does it improve performance?

Properties are rewarded for the first 10 friends that list their property and receive a booking. This means they can receive a total reward of up to EUR 2,000 in commission-free bookings.

Link to Partner Help article (property-facing)

Where can you find it?

In the Opportunities API (redirect) or in the extranet: Opportunities tab > Commission-free bookings 

Payments by Booking
Image
Payments by Booking

Booking.com handles payments on a property’s behalf and guarantees payouts according to the cancellation policy. That way, properties don’t have to worry about chasing after guests for payments. Payments by Booking.com makes it easier for guests to pay using a variety of popular payment methods, including PayPal, Alipay and WeChat Pay.

How does it improve performance?

  • More potential bookers: When a property offers the flexibility of alternative payment options, it gains access to more potential bookers.
  • Guaranteed payment: Payments are guaranteed according to cancellation policies, so there’s no more chasing payments.
  • Getting back to business: By facilitating all guest payments, we help reduce a property’s operational workload and let them focus on growing their business.

Where can you find it?

In the Opportunities API (redirect) or in the extranet: Finance tab > Payments by Booking

Pre-booking messaging
Image
Pre-booking message

This opportunity allows guests to contact the property at the click of a button. An option that says ‘Contact the host’ will appear on the property page, giving guests the chance to message the property directly without Booking.com’s involvement.

How does it improve performance?

Implementing this opportunity helps properties clear up any doubts that potential guests might have before booking. Giving guests an easy way to contact properties means they’ll be more likely to end up making a reservation.

Where can you find it?

In the Opportunities API (toggle) on the extranet: Property tab > Messaging preferences

Preferred Partner Programme
Image
Preferred Partner Programme

Joining the Preferred Programme is a way for high-performing properties to be seen and booked by more guests. In exchange for a slightly higher commission, properties get extra visibility, as well as a thumbs-up logo next to their property, which is proven to increase page visits.

To join the programme, properties must:

  • be among the top 30% of properties in their area, in terms of performance
  • have an average guest review score of 7 or more
  • have above-average conversion for their area
  • have a below-average cancellation rate for their area
  • have a perfect payment record (always pay commission invoices on time)
  • offer a certain amount of availability and popular rates on Booking.com.

How does it improve performance?

Thanks to the extra visibility and promotion, preferred properties get up to 65% more page views, and up to 35% more bookings.

Where can you find it?

In the Opportunities API (redirect) or in the extranet: Opportunity tab > Preferred Partner Programme

Property Page Score
Image
Property Page Score

This opportunity is available to properties with a property page score of less than 100%. The property page score is a way of showing what a property page is missing – things like photos, information about breakfast and facilities, and the languages spoken by staff.

How does it improve the property’s performance?

Good property page content is fundamental to both sales and guest experience. When properties follow the tips provided, they increase both conversion and guest satisfaction. Our research has shown that reaching 100% property page score can boost bookings by up to 18%.

Where can you find it?

In the Content API or in the extranet: Property tab > Property page score

Rates for lower occupancy

We know that most searches and bookings are for two guests. Many properties on Booking.com have rooms with a maximum occupancy of more than two, but don’t show the price of these rooms for two guests. This opportunity encourages properties to add prices for larger rooms occupied by smaller groups or even just two guests.

How does it improve performance?

Offering rates for larger rooms occupied by smaller groups can help increase bookings by up to 4%.

Where can you find it?

In the Availability API (redirect) or in the extranet: Rates & Availability tab > Rate Plans 

Reply score
Image
Reply Score

Quick replies help guests feel reassured, which can make them less likely to cancel. To help properties understand how well they are doing at replying to guest messages, we’ve added an opportunity called ‘Reply Score’. 

How does it improve performance?

By keeping on top of guest messages and replying within 24 hours, properties can improve guests’ experience and motivate them to leave better reviews.

Where can you find it?

In the Opportunities API (redirect) or in the extranet: Messaging tab > Guest Messages

Risk-Free Reservations
Image
Risk Free Reservations

By opting into the Risk-Free Reservations programme, a property lets Booking.com add more flexibility to its cancellation policies as a way of appealing to more guests. In exchange, Booking.com guarantees a risk-free experience for the property. If a guest cancels, Booking.com will either find a new guest for the property or cover the commissionable amount for any room nights it can’t replace.

How does it improve performance?

Research has shown that properties with more flexible cancellation policies see a boost in their conversion rate by up to 3%. Risk-Free Reservations also help properties regain lost revenue. Legal and commercial restrictions and eligibility criteria mean that Risk-Free Reservations isn’t available in all countries or to all partners. To be eligible, properties also need to sign up to Payments by Booking.com.

Link to Partner Help Center article (property facing)

Where can you find it?

In the Opportunities API (redirect) or in the extranet: Property > Policies

Room floor location

An increasing number of guests want to know which floor a room is located on. To help properties attract more guests, they can use this opportunity to display the room location.

How does it improve performance?

Our research shows that properties that specify a room location can seen their conversion rate boost by up to 2%. Where can you find it?

In the Content API (redirect) or in the extranet: Property tab > Room Details

Secret Deal
Image
Secret Deal

Secret Deals are offered to a specific group of guests who have a profile on Booking.com, have downloaded the app and have opted into our newsletter. This group is made up of over 75 million potential bookers. Secret Deals can be added to a variety of rates and are highlighted across the Booking.com website and app, as well as being shown on the Deal Finder page

How do they improve performance?

Secret Deals are a great way for properties to attract last-minute bookers and early bookers. They can also help properties fill rooms during low season. Secret deals can help properties increase their revenue by up to 7%.

Link to Partner Help Center article (property facing)

Where can you find it?

In the Opportunities API (redirect) or in the extranet: Promotions > Add Promotions

Streaming services

A lot of guests like to know they’ll be able to watch their favourite shows during their stay. With this opportunity, properties can let guests know that they offer Netflix.

How does it improve performance?

Showing guests that they can watch Netflix shows at the property helps to increase bookings and improve overall review score.

Where can you find it?

In the Content API (redirect) or in the extranet: Property tab > Facilities & Services

Unblock partner grace period
Image
Unblock partner grace period

A grace period is a pre-defined period of time that allows guests to change a booking without being penalised with a fee. If a guest makes a genuine error like selecting the wrong room or date, they can cancel the booking within the set grace period.

How does it improve performance?

25% of cancellations happen within 24 hours of the booking being made. Allowing guests to cancel within a grace period helps properties get the cancelled accommodation back on sale faster

Where can you find it?

In the Opportunities API (redirect) or in the extranet: Property tab > Policies