This course will walk you through Focus Finder, a tool created by Booking.com that details the guest booking journey on our platform – and helps you identify the factors that impact your properties’ performance.

In Lesson 1, you learned how the Focus Finder identifies which factors have the biggest impact on how your properties perform in the guest booking journey. Now we’ll look at each metric in detail, so you can influence your portfolio’s performance with the right products and commercial decisions.

To help you become an expert in accelerating property performance via the Connectivity Programme, in lesson 3 we’ll take you on a deep dive of Booking.com’s strategic products. These can have a strong impact on conversion and stayed room nights, and can ultimately lead to increased revenue for your properties.