OBP & Solo Rates

Optimise your properties’ performance with Solo Rates and Occupancy Based Pricing

Make sure your properties aren’t missing out on demand with Occupancy Based Pricing and Solo Rates.

Solo Rates and Occupancy Based Pricing help your properties appeal to more travellers. By tailoring their prices with these new models, they can meet more travellers' search criteria – giving them a bigger chance of getting bookings.

How do Solo Rates work?

With Solo Rates, you set different prices based on the number of people staying in your double room. Here’s an example:

With Standard Pricing:

  • Two guests staying in a double room costs €100
  • One guest staying in a double room costs €100

With Solo Rates:

  • Two guests staying in a double room costs €100
  • One guest staying in a double room costs €85

What are the benefits of Solo Rates?

Setting up Solo Rates will make your properties appear in search results for solo travellers. And by offering special pricing based on single-occupancy, your properties will catch the eye of these travellers – especially if they’re more budget-conscious. This means your properties will be reaching more potential guests, increasing the likelihood of their property being booked.

What does Occupancy Based Pricing look like?

Your properties can set prices for all their rooms depending on the number of guests actually sleeping in them. Here’s an example:

The current situation:

  • Four guests staying in a quadruple room costs €100

With Occupancy Based Pricing:

  • Four guests staying in a quadruple room costs €100
  • Three guests staying in a quadruple room costs €90
  • Two guests staying in a quadruple room costs €80
  • One guest staying in a quadruple room costs €60

What are the benefits of Occupancy Based Pricing?

Our data shows that over 65% of properties currently using this occupancy based pricing model have enjoyed the following benefits:

  • Appeared in more search results. Rooms with occupancy based pricing are visible to more travellers, as different occupancy options match broader search criteria.  
  • Increased occupancy of the more valuable roomsThis pricing model opens bigger, more expensive rooms up to more travellers, making them easier to fill and leaves your properties’ more affordable rooms available for additional guests.  
  • Boosted their revenueOur data shows that occupancy based pricing can result in an average revenue increase of 3.5%.

Gain extra points and onboard properties faster

Solo Rates and Occupancy Based Pricing are part of our product incentive. By implementing one of the two models, you can get 50 extra points. And switching properties between different pricing models is now easier than ever, thanks to our new onboarding tool.  

Get started with our pricing models  

Topics
Takeaway
  • Experiments and research have proven the benefits of implementing Occupancy Based Pricing and Solo Rates.
  • Occupancy prices give a tailored rate to each of the potential sub-occupancies in a room, which leads to higher occupancy rates and average daily rate. 
  • By implementing Occupancy Based Pricing and Solo Rates, properties can capture market demand when it picks up again.

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