Join the Opportunity Quarter Two deal via our new and improved Property Performance category
We are pleased to announce that the Property Performance category of the Connectivity Partner Programme is live from 1 April. And we’ve made changes to the category based on your feedback. That means this quarter’s category will be fairer and easier to use than ever before.
COVID-19
Before we explain the changes we have made to the Property Performance category, we would like to take a moment to acknowledge the impact of the Coronavirus (COVOID-19) on your business. We want you to know that we are working hard to help you and your properties through this difficult time.
We will continue to monitor the impact of Coronavirus (COVOID-19) on the Property Performance category. If needed, adjustments will be made in the programme later in the year to address this.
The changes to Property Performance category
We have preselected 17 different opportunities for you based on your portfolio’s needs, seasonality and Booking.com’s priorities. These opportunities have been grouped into three elements: strategic opportunities, promotions and deals and quick wins. Each opportunity has been selected because it will help set your properties up for success and capture travellers’ attention.
To make your life easier, you will no longer have to action every opportunity you work on in the partner portal. All you have to do now is click on the ‘participation’ button in the Property Performance category. This will action all opportunities for that quarter and help you earn points in the Property Performance category. You can participate in the deal at any time between 1 April and 30 June.
Finally, we have adjusted the opportunity implementation formula to make it fairer for partners with large portfolios. You can find out more about this in the Programme Manual.
Your new opportunities
We have hand picked a group of opportunities which will push properties' ranking, click-through and ultimately lead to more bookings in the future. As demand returns, you can work with your properties on the opportunities that will help them the most. Take a look at them below:
|
Opportunity element |
Opportunity name |
Description |
|
Strategic |
Genius Partner Programme |
Getting special access to the most reliable guests via Booking.com’s loyalty programme, Genius |
|
Strategic |
Preferred Partner Programme |
Getting extra visibility in search results by joining the Preferred Partner Programme |
|
Strategic |
Online Payments by Booking.com |
Increasing conversion by giving guests more flexible payment options |
|
Promotions & deals |
Country rates |
Targeting guests from specific countries and growing revenue |
|
Promotions & deals |
Mobile rates |
Attracting mobile bookers by offering a targeted discount |
|
Promotions & deals |
Early booker deal |
Filling in availability early on by offering early bookers a special discount |
|
Promotions & deals |
Basic deal |
Offering limited time discounts to increase bookings |
|
Promotions & deals |
Breakaway deal |
Tapping into rising demand in April and May to increase bookings |
|
Promotions & deals |
Getaway deal |
Securing bookings early on and filling in occupancy in advance |
|
Promotions & deals |
Business rates |
Attracting business travellers by adding a business rate |
|
Promotions & deals |
Non-refundable rates |
Decreasing cancellations by adding a non-refundable rate |
|
Quick wins |
Automatic replies |
Saving time by replying to guest emails with automatic templates |
|
Quick wins |
Messaging templates |
Setting up templates to send automatic replies |
|
Quick wins |
Streaming services |
Increasing bookings by showing guests that they can watch their favourite shows during their stay |
|
Quick wins |
Risk Free Reservation |
Offering more flexible cancellation policies and boosting conversion |
|
Quick wins |
Key collection |
Avoiding complaints and improving guest experience with information about where to collect keys |
|
Quick wins |
Host profile |
Attracting potential customers by sharing more about who the property is |
Tips to get you started with opportunities
1. Adopt the Opportunities API and the Promotions API. By adopting the Opportunities API, you are sharing opportunities to our mutually connected properties directly in your system. You can find a list of opportunities available in the Opportunities API in the Opportunities playbook. The Promotions API allows your properties to create rates directly in your system. These are scalable ways to give properties commercial advice relevant to their property and allow them to offer competitive prices.
2. Train your teams to become product experts. We have launched a new lesson in the Property Performance course. You can find it in our Education section. This lesson is an in-depth examination into key products, designed to help your teams fully understand Booking.com opportunities and how they impact property performance. And from 1 April to 30 June, we are launching an Education deal where you can earn an extra 50 points in the programme by training at least 50% of your sales or support team.
To help your team promote opportunities and have the best value proposition for each opportunity at hand, we’ve updated the Opportunity Playbook. You can also request email copy templates via your Partner Business Manager or our support team. This will help you give useful advice to your accommodations.
Start working on opportunities by visiting the Property Performance category
- Find out which key opportunities were picked for you to work on in the next three months
- Participate in this quarter’s opportunity deal via the Property Performance tab in the Programme
- Opportunity material is available to help you promote opportunities to your portfolio
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