How Dingus increased its Supply Flow Score by 10%
Uploading rooms to our platform is just the beginning of partner success. Prospective guests won’t be able to find your properties unless they’re open and bookable and optimised to capture demand. You can ensure they are by checking that all rooms have availability with prices and policies attached. You’ll also want to make sure there are no restrictions preventing your properties from appearing when travellers search, such as limited cancellation policies. Doing so can help your properties earn more money, get more visibility and achieve higher brand awareness.
In the 2021 edition of the Connectivity Partner Programme, we introduced the Supply Flow Score. This metric calculates the average percentage of your available properties that are currently visible on our platform when potential guests are searching.
To help you to identify any gaps that exist in your availability, we’ve started to share tailored lists of properties in your inventory that could improve their availability settings – either because they’re about to close, have inactive rooms due to the lack of rate plans or are not available for stays of one or two nights. If you would like to receive these lists, you can opt in here.
Also, we’ve recently completed the pilot stage of our Market Insights API, which will be available to all providers in the coming months. This tool shares demand data that can help you make informed decisions on behalf of your properties, while increasing your Supply Flow Score.
In the last three months, Dingus, one of our Premier Connectivity providers, has increased its Supply Flow Score by 10%. Milena Galindo, Connectivity and Partnership Manager at Dingus, shares what they’ve done to reach this result and their plans for the future.
How have you optimised the Supply Flow of your properties in recent months?
Dingus: The main thing we’ve done is increase the number of marketing campaigns related to Booking.com. At the beginning of the year, we organised a webinar that highlighted the importance of long-term availability and optimising for mobile devices. We’ve also planned another webinar focused on the Supply Flow at the beginning of December. Additionally, in Q2 and Q3, we created a blog post and newsletter showcasing key traveller behaviours and Booking.com’s recommendations for attracting that demand.
As a premier provider, we’re also part of Booking.com’s Market Insights API pilot, which enables us to use our DataHotel tool to share information about traveller trends and behaviour in 52 destinations. The data shared as part of the Market Insights API, including guests’ length of stay and how far in advance they’re searching, helps our properties make informed decisions when planning their availability.
The market situation, of course, also helped. This summer, we saw properties add more availability to online travel platforms, such as Booking.com, which was typically managed by tour operators in the past.
Have the tailored lists that we share with you helped to optimise your Supply Flow?
Dingus: The Bookable Until and Rooms without rates list allow us to directly contact the properties, prompting them to take action.
On top of this, the Length of Stay 1 (LOS1) and Length of Stay 2 (LOS2) availability lists enable us to explore how our properties make decisions related to their restrictions, and what kind of information they need from both us and Booking.com to act on reducing those restrictions in order to capture more demand.
Want to increase your properties’ bookings while improving your Supply Flow Score? Opt in to receive tailored lists of the properties you need to start focusing on.
- The Market Insights API, which will be available to all providers in the coming months, enables you to share valuable market information to help your properties make informed decisions when optimising their availability settings
- Marketing activities can help you share the right message with your properties while improving your Supply Flow Score
- You can opt in to receive tailored lists of properties in your inventory that could improve their availability settings