Get more bookings for vacation rentals with quality ratings

The first rating system specifically for vacation rentals

Hotel star rating systems are widely recognised as a way of comparing the quality of hotels. But there has never been an equivalent rating system for other types of accommodation, which disadvantages both travellers and hosts. That’s why in 2019 Booking.com launched the quality rating. It’s the first of its kind: a consistent and objective rating system specifically for apartments, holiday homes and villas around the world.

How do we calculate quality ratings?

A property’s quality rating is calculated using a machine learning algorithm. This takes into account over 400 factors that can help travellers understand and compare the quality of different properties. These factors include size, location and facilities.

In the past, partners could add star ratings to vacation rentals using the Content API. Now star ratings only apply to hotels. Booking.com will automatically assign a quality rating to eligible vacation rentals.

Eligible properties will receive a quality rating score from 1 to 5, with 5 indicating the highest quality. The score is shown in the form of yellow tiles next to the property’s name. To make sure quality ratings remain accurate and locally relevant, they are regularly recalculated and benchmarked against nearby properties.

Comparing the two systems

How quality ratings add value for your properties and guests

An objective, standardised rating system makes it easier for travellers to compare the quality of properties all over the world. It also provides extra reassurance for guests booking apartments, holiday homes or villas for the first time. By managing expectations, quality ratings lead to better bookings, stays and travel experiences.

Learn more about quality rating