Drive conversion by displaying hygiene, health and safety measures on your property listings
Since the beginning of the Coronavirus (COVID-19) pandemic, we’ve seen a 60% increase in guests using the words 'clean' and 'hygiene' in questions they ask to property owners. As a result of this, we’ve added a feature to our Content API that allows your properties to highlight the hygiene, health and safety measures they have in place. These measures are displayed on property pages and are visible to every traveller looking on our site. They offer reassurance to travellers that the staff are maintaining the highest health and safety standards and that they will be safe if they choose to stay there.
There’s a wide range of measures properties can choose to highlight. Some of these include:
- Safety features
- Health and hygiene
- Social distancing
- Food safety
In total, there are now 24 specific hygiene, health and safety measures available via the Content API. They can be found in our documentation under Hotel Amenity Codes 5179 – 5197 and 5199 – 5203. The measures are also included in the updated version of the Connectivity Recovery Toolkit.
- Guests are asking about the cleanliness and hygiene of properties 60% more than usual.
- Properties can highlight their hygiene, health and safety measures on their property page.
- There are 19 specific hygiene, health and safety measures now available via the Content API.