Discover why competing on Booking.com requires you to think about price
23 Mar 2021 | 21:34 watch time
In this Click. 2021 session, discover how strategic pricing can help you optimise occupancy and boost performance
Pricing matters. With 62% of travellers indicating they’ll be more price-conscious in 2021, knowing how to stand out is critical.
Let Lodewijk Van Wersch, Senior Director of Product, and Hielke van Trommel, Director of Product Marketing, walk you through the search process for finding the perfect vacation spot. You’ll also find out how partners can best position themselves in 2021 to be the choice bookers make.
You’ll learn about how the new foundational, proactive and reactive solutions framework is helping partners with pricing and promotions, along with recent developments around Preferred Plus, Genius dynamic pricing and the additional demand generation plans we have in store for 2021.
Topics
Takeaway
- 62% of travellers indicate they’ll be more price-conscious in 2021, making it critical to stand out
- Learn about the flow bookers take as they search and find accommodations
- How the new foundational, proactive and reactive solution framework is helping with pricing and promotions
- Updates on Preferred Plus, Genius dynamic pricing and demand-generation plans for 2021
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