Booking.com funds travel credits to stimulate demand in the EU
Restrictions across Europe are starting to ease following the successful progression of vaccination programmes in many countries. According to the European Commission and the European Centre for Disease Prevention and Control (ECDC), 62% of EU adults have now received at least one dose of vaccine. Simultaneously, we’re seeing an uptick in searches as many countries open up once again – a strong indication that travellers are ready to get back out there.
To help stimulate additional demand in the region and make it easier for travellers to turn their pent-up demand into bookings, we’re offering a 10% travel credit – completely funded by Booking.com – to EU travellers who book a stay by the end of August. This follows on from our Welcome back America campaign, launched in early April, and our Welcome back UK campaign, launched in May. We believe it’s our responsibility to catalyse a faster recovery and help rebuild our industry, and these investments aim to do just that.
Paving the way for travel’s revival
The Welcome Back to Travel campaign will invite EU travellers to make a booking that will activate a 10% travel credit (up to €200) after their stay. The reward will be available to travellers via the Booking.com mobile app, applicable to bookings made up until 31 August 2021 with a check-in date up until 31 December 2021. The credit will be automatically deposited into the customer’s Booking.com account after check-out and will be redeemable against future trips at select properties for up to 12 months.
Throughout the month of July, we’ll be launching multiple promotional activities across traditional and digital media – including television ads, email activations and social media campaigns – in selected markets to reach as many European bookers as possible. To be in the best position to capture the demand stimulated by the campaign, it’s important that your properties’ availability is up to date during this time. Other ways your properties’ can increase their appeal include activating a mobile rate, offering flexible policies and setting a domestic price through country rates.
“This pandemic has taken a toll on so many aspects of our lives and society, including the travel industry and the myriad of businesses it comprises, and it’s been truly uplifting to see Europeans’ determination to move toward a better, brighter future for all,” says Glenn Fogel, CEO of Booking.com. “We know recovery will take time, and we know it will take the entire industry working together to get travel back on its feet, so we hope this 10% back in travel credits can be one small piece of support. With a mission to make it easier for everyone to experience the world, we’re introducing this initiative to help travellers to rediscover the places, people, cultures and experiences they have been missing, when the time is right. We encourage all those across the travel industry, from governments to businesses, to come together and implement solutions to support and revive the industry.”
We’ve created a helpful guide you can share with your properties to help them be in the best position to capture the demand this campaign creates.
- At Booking.com, we see it as our responsibility to help catalyse a faster recovery and drive business to our partners
- To help rebuild our industry, we are announcing a significant financial commitment to stimulate travel demand in Europe
- From 1 July, we will offer a 10% travel credit (up to €200) to EU travellers who book by the end of August
- The reward will be fully funded by Booking.com and available to travellers via the Booking.com mobile app