Partner Programme Team

April's tips to improve your score in the Partner Programme

Want to increase your score and ranking in the Connectivity Partner Programme? Read on for our top tips on boosting your results for each pillar of the programme. If you earn enough points, you could be in with a chance to win an Achievement Award.

Business Value

The more properties you connect to, the more points you get for adding value. To boost your performance, you can use our acquisition flyers to promote the benefits of working with among your current customers. If you’re eligible, you can request a VR Specialisation Badge and use it in your marketing efforts to attract new customers.

If you have a Partner Business Manager, you can discuss the possibility of joining us for an acquisition event or taking part in our Commercial Incentive Deals. These additional resources can help you focus on acquiring new customers. And even if you don’t have a dedicated Partner Business Manager, you can still submit a request for a Commercial Incentive Deal.

Property Performance

You can also earn programme points by promoting opportunities to your properties and helping them reach their full potential. To make sure you’re ahead of the curve, your properties need to be ready to make the most of periods of high demand. For example, you can request the Opportunities email package and get a ready-made email template to promote opportunities to your properties.

Better still, check out our Opportunities playbook to find out more about the value of these opportunities and their impact on properties’ ranking, conversion and cancellations.

Products & Quality

To earn points under the Products & Quality pillar, you need to adopt as many APIs as you can and make sure your APIs are being used by your properties. You can even multiply your points if you take part in the Peak Season 2019 deal. For example, if you adopt the Opportunities API, we’ll award you an extra 45 points. And if you adopt a second API before the deadline, we’ll double the total number of points awarded.


Earning extra points under the Engagement pillar has never been easier. Simply completing your Company and Account details gives you 20 points straight away. Other ways to earn points include sharing feedback in an interview, beta testing a product or answering the Partner Satisfaction survey. If you’re interested, you can contact us to participate in Engagement initiatives.


What do you think of this page?

  • April's tips to improve your Partner Programme score.
  • As a Premier or Advanced partner, you'll receive a quarterly ranking report, displaying how your company ranks on each pillar in the programme.
  • Explore our top tips on boosting your results for each pillar of the programme.

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